Interview ADCN Pioneers.
An interview about my journey to Tokyo, what stands out here, and other things.
‘The beauty of living in different places is that each place changes you.’
Published by ADCN.
What marketers can learn from today's unsatisfied gamers.
When we did an analysis of Metacritic.com, we identified an interesting trend in gaming: despite all that growth, more money flowing in and much better graphics, customer review scores are tumbling down. I wrote a piece published by Campaign Magazine that explains why and what this means for marketers and brands
Published by Campaign Magazine.
How brands can navigate the esports space like seasoned pros.
With the explosive growth of gaming and esports, brands are eager to capitalize on the market and connect with a highly engaged and passionate audience.
However, the gaming community is a unique one. Gamers are known for being vocal and alert. Engaging them the wrong way can have a negative impact on your brand.
Published by Adweek.
Gamekings Nerd Culture Podcast
I was invited by Gamekings to talk about the challenges game companies are facing and what marketers/publishers need to do to earn trust back from the community.
Note: It's in Dutch.
Published by Gamekings.
Highsnobiety Interview: Video Games might be the next big thing in Streetwear
I was interviewed by Highsnobiety about the new trend that blends fashion with gaming culture.
Published by Highsnobiety.
Published Research Paper about Esports and Gaming.
Contributed to the development of the esports Matrix, a unified framework to capitalise on esports potential. The research paper was officially published by Elsevier.
Published by Elsevier.