The real cost of skipping strategy
We shouldn’t jump into creative ideas (the treatment) without first deeply understanding the problem we’re solving (the diagnosis).
Strategists' Matrix of Growth
If there's one thing strategists cherish more than a well-crafted chart, it's knowing how to grow.
Every strategist, at some point, questions their skillset, what defines a great strategist, and what they need to do for the next step in their career. While job titles and specific responsibilities may differ from one company to another, in my opinion, a strategist's underlying skills and competencies largely remain the same. To demystify this, I would love to share the Stategists’ Matrix of Growth.