The real cost of skipping strategy
Thijs van de Wouw Thijs van de Wouw

The real cost of skipping strategy

We shouldn’t jump into creative ideas (the treatment) without first deeply understanding the problem we’re solving (the diagnosis).


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Strategists' Matrix of Growth
Thijs van de Wouw Thijs van de Wouw

Strategists' Matrix of Growth

If there's one thing strategists cherish more than a well-crafted chart, it's knowing how to grow.
Every strategist, at some point, questions their skillset, what defines a great strategist, and what they need to do for the next step in their career. While job titles and specific responsibilities may differ from one company to another, in my opinion, a strategist's underlying skills and competencies largely remain the same. To demystify this, I would love to share the Stategists’ Matrix of Growth.

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