About
Named by Forbes 30 Under 30 as “a leader and innovator, shaping the future of marketing”, Thijs van de Wouw is a global strategic leader with over a decade of experience creating culture-defining work for some of the world’s most influential brands, including Nike, Samsung, Google, Activision Blizzard.
Currently serving as Chief Strategy Officer at Wieden+Kennedy, Thijs’s career has spanned top agencies like AKQA, and Droga5 New York.
Having lived and worked across four continents, Thijs brings a unique global perspective to the work. This allows him to craft campaigns and experiences that resonate deeply with diverse audiences. His work has sparked global conversations, launched #1 products, and driven business growth for his clients.
Some notable examples include:
Key Areas of Expertise
Brand Strategy: Uncovering your unique edge and whitespace in the market.
Cultural Strategy: Leading through cultural relevance and understanding.
Marketing Strategy: Developing innovative campaigns that resonate and inspire.
Product Innovation: Crafting experiences and products that truly enhance the customer experience.
Beyond the Day-to-Day
Thijs lectures at Ukrainian school SKVOT and is an Advisory Board Member at BUas (Ranked #3 in Top 5 Best Video Game Schools worldwide). He also writes for Adweek, Campaign Magazine, and Highsnobiety, focusing on gaming and youth culture.
Let's Connect
Interested in collaborating or learning more? Get in touch.
thijsvdwouw@gmail.com
Brand Experience
Awards
YouTube Works Awards
Grand Prix - Celebrating the most effective, creative, innovative, and data-driven work with demonstrable business results.
Force for Good Award
Nike The Future Isn’t Waiting
ADC Awards
Gold - Digital Experience - Guerrilla / Stunts
Bronze - Digital Interactive - Games for Web or Social Media
Call of Duty Infinite Warfare: Hostile Takeover
Shorty Awards
Gold - Best Use Of Facebook
Gold - Best Use Of An Emerging Platform
Gold - Best Use Of Gamification
Gold - Best In Games
Call of Duty Infinite Warfare: Hostile Takeover
AD STARS
Winner Diverse Insights
Nike The Future Isn't Waiting
D&AD
Graphite Pencil
Nike The Future Isn't Waiting
Adweek's Performance Marketing Awards
Content Marketing Campaign Of The Year
Nike The Future Isn’t Waiting
Adweek’s Project Isaac Award
Best in Gaming Invention
Destiny 2 Ghost Skill
The Drum Social Buzz Awards
Gold - Best Use Of Facebook
Gold - Most Innovate Use Of Social Media
Call of Duty Infinite Warfare: Hostile Takeover
Forbes 30 Under 30
Forbes Magazine
Media & Marketing 2020
Cannes Lions International Festival of Creativity
Gold Lion - Most Innovative Use Of Social Media or Community
Call of Duty Infinite Warfare: Hostile Takeover
Silver Lion - Innovative Use Of Technology
Destiny 2 Ghost Skill
Silver Lion - Culture & Context - Social Behaviour
Nike JUKU
Gold Spike / Spikes Asia - Film Craft
Nike JUKU
Webby Awards
Winner - Sports (Branded)
Nike ‘Imperfect You’
Winner - Diversity & Inclusion
Nike ‘New Girl’
Winner - Corporate Social Responsibility
Nike ‘New Girl’
Honoree for Best Use Of Social Media
Call of Duty Infinite Warfare: Hostile Takeover
Clio Awards
Bronze - Target Audience
Nike ‘Imperfect You’
Silver - Film
Nike ‘Imperfect You’
Bronze - Film
Nike ‘New Girl’
Grand Clio - Integrated Campaign
Game Of Thrones #ForTheThrone campaign
Grand Clio - Partnerships & Collaborations
Game Of Thrones #ForTheThrone campaign
Super Clio - Best Advertising of the Superbowl
Game of Thrones x Bud Light - Joust
Gold Clio - Category: Apps
Destiny 2 Ghost Skill
Silver Clio - Category: Medium Innovation
Destiny 2 Ghost Skill
The One Show
Gold Pencil - Branded Entertainment: Short Form Video
Game of Thrones x Bud Light - Joust
Gold Pencil - Ambient Media - Experiential & Installations
Sprint - Twice the Price Store
The One Club
Best Integrated Digital & Physical Product
Destiny 2 Ghost Skill