Game of Thrones

Testing the world’s devotion to Game of Thrones.

Over the past seven seasons, characters have lied, cheated, murdered and burned alive for the chance to sit on the Iron Throne. But the obsession doesn’t stop with the characters. Fans around the world have put their lives on hold to binge, post, debate, create. They’ve broken international piracy laws and family traditions, sacrificed work, date nights and Sundays for the huge cultural phenomenon that is Thrones.

To cement the legacy of the greatest show on television, we asked the world one question: How far would you go for the throne?⁣

During the big game on Sunday, in collaboration with HBO & Bud Light, we killed #TheBudKnight and burned their Dilly Dilly kingdom to ground, all #ForTheThrone.⁣ But we went even further, asking every brand and every fan to show their commitment #ForTheThrone.

Role:
Strategy, Digital Strategy