Destiny Ghost

Bringing video games into the smart home with the most immersive gaming companion ever made.

We discovered Destiny 2's massive video game universe can cause new players to feel intimidated and overwhelmed. So we started to question: how can we reduce the friction and enhance the experience in a meaningful way?

Our idea was to bring Destiny’s in-game companion 'Ghost' to life into the connected home, where players can use intelligent voice controls that makes the game experience more seamless and magical.

Role:
Lead Strategist, Creative Concepting, Product Roadmapping, Go-to-Market Strategy