Destiny Ghost
Bringing video games into the smart home with the most immersive gaming companion ever made.
In the dynamic world of gaming, the Destiny Ghost project emerged as a groundbreaking initiative to bridge the gap between the virtual universe of Destiny 2 and the environment of the connected home.
Recognizing the overwhelming nature of Destiny 2's expansive gaming universe, especially for new players, our mission was clear: alleviate the intimidation factor and elevate the gaming experience through innovative smart home integration.
Our vision revolved around bringing Destiny's in-game companion, 'Ghost,' to life in the real world. By integrating intelligent voice controls into the connected home, players could now seamlessly interact with Ghost, unlocking a new realm of possibilities to enhance their gaming adventures.
Results
Amazon's #1 Ranked Gaming Skill
400+ million Social + PR Impressions
7X boost in game sales when announced
+1 Million commands given
Awards
Cannes Lions International Festival of Creativity
Silver Lion - Innovative Use Of Technology
Clio Awards
Gold Clio - Category: Medium Innovation
Silver Clio - Category: Apps
The One Club
Award for Integrated Digital & Physical Product
Webby Awards
Nominee for Experimental & Innovation
Adweek's Project Isaac Awards
Best in Gaming Invention